40% of marketing teams cannot accurately measure campaign ROI. Attribution models change 20% of revenue credit to channels vs. last-click.
Measure marketing campaign performance and ROI with AI-driven attribution
Unify data from ad platforms, CRM, and web analytics to measure campaign ROI, attribution, and audience engagement. Agents surface what’s working and recommend budget reallocation.
35%improvement in ROAS from better spend allocation
22%increase in attributed revenue due to multi-touch model
4 daysfaster campaign performance reporting (vs. 2 weeks)
12%higher ROI on optimized campaigns vs. baseline
.// The Challenge
The challenge
Marketing teams run campaigns across channels (email, paid ads, social, web) but struggle to measure true ROI and attribute revenue to campaigns. Last-click attribution is flawed; multi-touch models are complex. Campaign spend allocation is based on gut feel rather than data. Cohort analysis takes weeks; seasonal trends are missed. Marketing and sales disagree on lead quality and contribution to pipeline. Budget negotiations are contentious because impact is unclear.
.// The Solution
How assistents solves it
assistents marketing analyst agent integrates email platforms, ad networks, CRM, and finance data to track campaign performance end-to-end. The agent calculates multi-touch attribution, showing how each campaign contributed to closed deals. Cohort analysis reveals which campaigns drive long-term value vs. one-off conversions. Spend allocation models are optimized automatically. Channel performance is benchmarked against external benchmarks. Real-time dashboards show campaign health and ROI.
Data Analyst Agent
Pulls campaign, lead, and revenue data. Calculates attribution, cohort value, and channel ROI.
Active
Conversational Agent
Answers marketing questions, explains attribution, recommends spend optimization
Active
Workflow Agent
Schedules recurring reports, triggers budget alerts, integrates insights into planning systems
Active
.// How It Works
How it works
Connect data sources
Email, ad platforms, CRM, and accounting system are connected. Agent accesses campaign and revenue data.
Track campaign activities
Agent logs impressions, clicks, form submissions, and email opens across all channels.
Measure conversions
Agent tracks which leads convert to customers and the revenue they generate.
Calculate attribution
Agent applies multi-touch attribution model, crediting each campaign based on contribution.
Optimize spend
Agent recommends budget allocation changes based on ROI and projected cohort value.
.// Measurable Outcomes
Measurable outcomes
improvement in ROAS from better spend allocation35%
increase in attributed revenue due to multi-touch model22%
faster campaign performance reporting (vs. 2 weeks)4 days
higher ROI on optimized campaigns vs. baseline12%
.// Get Started
Ready to see this in action?
Schedule a personalized demo to see how assistents’s AI agents can solve this challenge for your organization.